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Update From Eileen
It's a first. I am actually writing this before June 21-the official
start of summer. Of course, you won't get it until the end of the
month but the idea of having "the longest day of the year" pops up
as a good question to ponder. What do we do when presented with more
hours of daylight? Bet you never thought about it.
Sure there's the practical answer: mow the lawn, host a barbecue,
hit a bucket of balls, take a walk, see how long you can resist
turning on lights (maybe in protest to the energy fiasco and rolling
blackouts).
But it's the philosophical answer that I seek. Having lost three
friends within the last month, I am acutely aware that our lives
have a limited amount of "daylight". I am also aware that the rolling
blackout of bad news, falling stock prices, and layoffs has many
of us focusing on the darkness rather than the light. (Please know
that I write this as much for me as for you.) Sometimes the light
is hard to see!
My inner work right now is to become clearer on priorities, values,
and life purpose. How am I filling the "daylight"?
What about your "daylight"? Is your day filled with activities
that feed your soul? Do you know your "no matters what's"? These
are those people and activities that you must connect with-no matter
what!
If you called my office in May, you heard that I was engaged in
a "no matter what". My sister and I took our 85 year-young Mother
to Ireland, a place she said she always wanted to visit. For 14
amazing days, we traveled 1500 miles along back roads, looked for
stone circles, ate picnic lunches, marveled at the deepest green
grass, the ancient ruins, the thick run of stone fences, the hills
of yellow gorse, and the hopping of lambs. We marveled at the generous,
trusting and warm people who never asked us to sign a guest register
or show a credit card until we checked out of our B&B.
Ever a sport, Mom stayed at the music pub until midnight so we
could tap our toes and clap our hands and lift a glass with the
locals. We tucked her in bed at night and became sisters once more,
sharing stories and face potions, giggles and tears, and yes-even
the double bed. Precious, precious time-daylight moments.
This summer, grab hold of your "daylight". Fill it with your "no
matter what's". May the road rise up to meet you and the wind be
at your back.

Competitive Edge: It's the Talent, Stupid!
Despite an economic slowdown and widespread layoffs, companies
cannot afford to lose the talent war. In a knowledge- based, talent-centric
global economy driven by ideas, the company with the best talent
wins. Period.
Jettisoning employees in financial tough times can very well result
in losing industrious producers, top talent, longtime workers, and
top managers. Such shortsightedness can be costly on many fronts.
The cost of recruiting talented workers typically runs 70-200% of
their annual salaries. A loss of sales staff can hurt a company's
bottom line. Lose productive people and the customer might be penalized.
And the resulting morale decline can take a toll on employee engagement-being
fully connected with producing great results for an organization.
A company doesn't make profits. People do.
So here's the operative question: are job eliminations, workforce
realignments strategically driven, designed to foster long-term
growth? Do these practices allow organizations to reposition themselves
competitively and take advantage of new opportunities?
If so, than this is the message that must be spoken, written, lived
from the top down. And retention-re-engagement- efforts become imperative.
It's too late to undo the layoffs that have already happened. Let's
focus on how to rebuild the broken communities that are left behind.
Just the facts, Ma'am. Just the facts.
- There aren't
enough workers for the jobs of the future.
U.S. Bureau of Labor Statistics projects a ten million-worker shortage
by 2006 and a 40 million-worker shortage by 2015. -
Employee loyalty
has to be earned. Expectations have changed.
If work isn't challenging, meaningful and focused on growth and
development, they won't stay, a fact proven by an ongoing study
of "retention drivers" by Dr. Beverly Kaye and Sharon Jordan- Evans. -
The free-
agent workforce is growing, luring the best and the brightest.
With so many options and the ability to launch aggressive searches
online, employees can leave if they're bored, see no career path,
or have a "jerk" for a boss. Remember, headhunters don't take a
holiday in economic downturns. It's prime picking of the plums. -
Retention
and re-engagement skills and practices can be taught.
Arie de Geus, chairman and CEO of Synopsys, a 2900-employee firm
with $800 million in revenue is implementing a new program to
help retain "high fliers" (star employees) and "solid citizens"
(stable, loyal workers). Former Royal Dutch shell exec, de Geus
believes, " The ability to learn faster than your competition
may be the only sustainable competitive advantage." That's why
training is at the heart of his new retention program.
Senior executives will now devote 30% of their time to retention-related
activities. They begin by asking employees about their values and
needs and the incentives that will make they stay. They use the
"Motel Six " strategy when employees depart for greener pastures,
saying, "we'll let them come back."
Through a strategic alliance with Dr. Beverly Kaye, co- author
of Love'Em or Lose'Em, and President of Career Systems International
(CSI), I have added a new retention and re- engagement program to
my keynote and half-day sessions. It's a perfect fit with my interest
in workplace spirit, leadership and work/life integration. Please
call us for this all-important topic. Or read about it online at
http://www.eileenmcdargh.com. P.S. Retention and re-engagement
are also essential for any volunteer organization.
"Leadership is an army
you have to enlist in. You can't get drafted into leadership. You
can get drafted into management."
—Rayona Sharpnack, founder and president, the Institute for
Women's Leadership
Must Read Books
A Woman's Way to Incredible Success, edited by Mary-Ellen
Drummond, Adams Media Corporation, 2001. Written by women, for
women, this practical book offers hard-learned lessons, inspirational
advice and creative suggestions from 20 top businesswomen. Guess
I am a little prejudiced. I'm in it!
Secret Formulas of the Wizard of Ads, Roy Williams, Bard
Press, 1999. This is the follow-up to The Wizard of Ads: Turning
Words into Magic and Dreamers into Millionaires. I loved the first
book and I adore the second. This man is a genius, plain and simple.
You'll read them both with a highlighter and then go back and
read some more. If you have ANYTHING to do with marketing, anything
to do with selling anything to anybody. get these books. His style,
artistic flair, and insights make Williams a true wizard.
"Red meat is NOT bad for you. Now, blue- green meat, that's
REALLY BAD for you."
—Tommy Smothers
Tips for Energizing Yourself
I promised in the last edition to offer more personal
suggestions for controlling stress and possible burnout.
Consider this conversational advice-advice about the
conversations you and I have in our heads when we talk to three
people: me, myself, and I.
Self-talk is the most powerful, and least used, cure for
stress. Say these things to yourself. Often. Saying precedes
doing and from doing comes believing.
Say these things and then act on them.
I
breathe. Now. I just stop and breathe deeply, fully, from the
bottom of my toes to the top of my head. Three times. I am
calmer now.
I love
someone else. O.K., so it's my dog. At least it's something
other than just me.
I am
grateful for _______ and I say thank you.
I am
connected to family and friends. I will honor that connection
today in some way.
I take
time for myself, doing something that gives me joy.
I slow
down. I chew. I look around me.
I forgive
myself or someone else. We're all doing the best we can with
what we've got.
Signage for Snickering
Tire shop in Milwaukee: Invite us to your next blowout
In a podiatrist's office: Time wounds all heels
In the front yard of a funeral home: Drive carefully. We'll
wait
A pizza shop slogan: 7 days without pizza makes one weak.
Pass Along The Newsletter—FREE
A couple
of clients posed this question to me: "Eileen, how can we get
your newsletter in
the hands of our employees and management team?"
Great question! Here's the answer. You can send out an e-mail
blast, asking if
they'd like to receive a BRIEF, practical yet fun e-newsletter
four times a
year. If they say yes, just have them go to
http://www.eileenmcdargh.com and viola! Thanks for asking!
Subscription Management:
You can now manage your subscription to The Energizer on the web!
Just e-mail us at eileen@eileenmcdargh.com and let us know what
you need. All new subscriptions are by e-mail only.
MISSION STATEMENT
McDargh Enterprises—Energizing the Human Spirit since
1980
Our mission is to transform the life of work and the work of your life.
We work with and speak for
organizations that want
people to create meaningful relationships with all their
stakeholders and to
develop a resilient leadership capacity for living a life of
balance,
engagement, productivity, and meaning in a changing world. We
value laughter,
life-long learning, and leadership through service.
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McDargh
Communications
(949) 496-8640
Eileen@EileenMcDargh.com
www.EileenMcDargh.com
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