Tag Archives: events
Give to Get
I ran into my local grocery store yesterday. Under the cool overhang by the automatic door, high school cheerleaders were waving posters and asking for donations so they could go to an out-of-state competition. In a hurry, I ignored them. Driving back to my house, sitting on the curb in the hot sun were two [...]
Turn Economy Around: Have a Meeting!
The Economic Significance of Meetings to the U.S. Economy study reveals that the U.S. meetings industry directly supports 1.7 million jobs, $263 billion in spending, a $106 billion contribution to GDP, $60 billion in labor revenue, $14.3 billion in federal tax revenue and $11.3 billion in state and local tax revenue. With the country looking [...]
Business Leaders KNOW Face-to-Face Meetings Matter!
We all know instinctively that face-to-face (F2F) is more powerful than virtual. Here are some compelling stats that fully back this up–and can help us all ‘sell’ the need for in-person meetings to stakeholders. From http://www.mpiweb.org/Portal/Research/MeetingsDeliver: • For every $1 spent on business travel, the return is $12.50. Oxford Econ study—highly credible data • 40% [...]
BELIEVE IT: Face-to-face Means Profits
Want to know the potential return on investment of your business travel and meetings? According to extensive research by Oxford Economics USA, for every dollar spent on business travel, companies benefit an average of $12.50 in increased revenue and $3.80 in new profits. Indeed, such figures present a very compelling case for face-to-face meetings regardless [...]
You Can’t Lead What You Can’t Assemble
Most of the time, Seth Godin is a pretty smart guy at pointing out fallacies in thinking and performance. He gave away books to show the power of viral marketing and purple cows. He taught us that small is now big. He proclaimed why marketers are liars. But I struggle with his latest blog that [...]