Why is it that Microsoft wants you to buy its product but does not want you to open the plastic case that is welded around the cardboard box? I believe that such packaging along with cockroaches will survive atomic disasters!
Good luck finding any clue as to an easy way to open this fused bit of skin-tearing packaging. I split my scissors trying to pry open the ends. I ripped a fingernail attempting to wiggle into a minuscule space. I wedged in a letter opener to see if I could leverage any kind of muscle and rip that sucker open. I seriously thought of using a chain saw.
Finally, in a fit of anger akin to the Hulk, I seized one small, dagger-like split in the plastic, held the plastic casing with the other hand and yanked with all my might. I cut my hand extricating the box from the opening I’d created.
And what does this hidebound, 81/2″ x 11″ x 2″ box contain: a CD! I trembled thinking it too would be wrapped in that plastic that yields to neither man nor woman.
Thankfully, the innocuous little CD was without wrapper. Good thing. My scream would have reverberated in the hallowed halls of Bill Gate’s Washington mansion. It’s pain enough to upgrade software without going through the physical machinations of opening a #$%^& box.
Moral of the story: The customer’s experience is everything. Don’t let packaging ruin their day.
Eileen McDargh, McDargh Communications. All rights reserved. You may reprint this article so long as it remains intact with the byline and if all links are made live.
Since 1980, professional speaker and Hall of Fame member Eileen McDargh has helped Fortune 100 companies as well as individuals create connections that count and conversations that matter. Her latest book is Gifts from the Mountain-Simple Truths for Life’s Complexities. Her other books include Talk Ain’t Cheap…It’s Priceless and Work for a Living and Still Be Free to Live, one of the first books to address the notion of balance and authentic work. A 59 year-old grandmother, she recently returned from climbing among the highest mountains in the world. Find out more about this compelling and effective professional speaker and join her free newsletter by visiting http://www.EileenMcDargh.com.
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