Panera Bread has opened a non-profit store in Clayton, MO. This pilot restaurant is run by a non-profit and customers are being told to pay what they want for their meal or to go items. If this model can support itself Panera plans on opening more non-profit stores through the country. Panera Bread is taking a risk ultimately to do something great. More companies should consider this model where the customers and the staff are rewarded for doing something good rather than something just to make money.