A while back I wrote an article " In Praise Of Failure" and recently I found the perfect example of one company celebrating failure in a unique way. Ben & Jerry's, located in Waterbury, Vermont, has created a graveyard behind their factory of ice cream flavors that just didn't make the cut or had run their course. Each flavor in the graveyard has a plastic tombstone with a clever epitaph and is open to the public. Every year on Halloween the tourist attraction is turned into a haunted graveyard much to the delight of both the parents and children who visit the factory. The lesson learned is not to run away or hide business failures from your public but rather admit that you aren't perfect but you are learning.