A few weeks ago, I had the privilege of addressing the American Chamber of Commerce Executives. Despite the association's name, these are CEOs and senior managers running chambers around the U.S. as well as in such countries as Vietnam, Argentina, Japan, and Norway. Lars-Kåre Legernes, Managing Director of the Oslo Chamber of Commerce, was in my session on Radical Resiliency and he observed that corporate social responsibility was a trend that could make businesses of all sizes flourish. My research agrees that today, the majority of graduating college students would rather work for firms that focus on the triple bottom line (people, planet AND profits) rather than just profit. Oslo Business for Peace Award is the result of Norway's commitment to respond to a global economy that has pointed out grave concerns about the ethical and moral actions of business. This global crisis has once again put into focus business values, inspiring calls for a more socially responsible capitalism.