Equal Opportunity Time for Dads-New Work/Life Study

This June, Boston College Center for Work and Family released a study that new dads are seeking an active role in parenting PLUS working. However, while women have gained legitimacy in these intertwined lives, men now struggle to gain acceptance. Flex arrangements appear to be more acceptable for women than for men. For new dads, the study underscores a shift. They do not equate being a good father with the role of “the breadwinner,” but with “being there, being present, spending time and being accessible.” In small but significant way, PAMPERS has started advertising its diapers to fathers, hosting a “Daddy Play Date” in Manhattan with celebrity fathers like the singer Joel Madden and the actor Gilles Marini and about 100 guests, who played carnival games with their toddlers. According to an invitation, “the event was to pay homage to dads on diaper duty.” Now if we can get the Equal Pay Act to live up to its name, equity will hit home and office front.


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