"Green" Makes It To The C Suite

Close to three-quarters of executives (73 percent) are willing to sacrifice at least one percent of their salaries to fund their companies’ “green” initiatives, according to the latest Executive Quiz from Korn/Ferry International (NYSE:KFY), a premier global provider of talent management solutions. Fascinating. Having just addressed two companies who are practicing the triple bottom line (profits, environmental footprint, community connection), I can't help but feel a small ray of hope that perhaps immediate personal gain might also include some nod to other residents on the Planet Earth. As laudable as this statistic might be, 1% is a drop in the proverbial bucket. What kind of action, processes, and corporate initiative that has long range effect would companies put into practice? That's even more significant than the CEO salary donation. House of Floors in Florida makes sure that every floor they install can be recycled. Novo Nordisk just put in wind power to generate their plants in Scandinavia. Now these actions carry more weight ( and results) than a CEO's donation. Praise the donation BUT I am hoping there are greater corporate actions to back it up!

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