Heart and Soul Claimed Tops in Super Bowl Ads

USA TODAY’s Ad Meter tells us much in the order of ratings:


  • The friendship between a puppy and a Budweiser Clydesdale,

  • A kid riding a dog for Doritos

  • A returning solider feted to a huge surprise of a homecoming parade.


For all of us who market to clients or customers, pay attention. Folks want a human connection.


They want top feel someone cares for them and for others. And, they want to laugh.

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