Want new employees? Look at your work/life balance initiatives.

This year, for the first time, male graduates of master's degrees in business-administration programs listed work-life balance as their most important career goal.

That is according to a survey of 4,996 MBA students released last week by University Communications, a global consulting company specializing in recruiting and retaining young professionals. The firm's U.S. headquarters is in Philadelphia.

Last year, work-life balance was the fourth-most-important goal for men, well below the top goal of being given increasingly more challenging tasks on the job.

This year, 48 percent of men listed having a life outside the office as among their three most important goals, topping all others, including building a sound financial base, having influence over corporate strategies, and reaching management levels.

Women MBAs value work-life balance even more, with 57 percent listing it as among their most important career goals.


The Energizer:

Resilient Insights for Work & Life

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