The Energizer

Resilient Insights for Work & Life

Featured Image

Subaru Builds Communities and People (PS… they also sell cars)

By Eileen McDargh - Monday, October 01, 2018

My sister recently sent me what she considers to be the best issue of a corporate/consumer magazine. Very little in it is about cars. Rather, it highlights projects and activities funded by the Subaru Foundation.

Here are some of the stories:

  • Samost Jewish Family and Children’s Service helps everyone from teems to seniors with job placement.
  • The Traveling Trainers teaches anyone who ventures outdoors to enjoy and “leave no trace”.
  • A wildlife educator and companion screech owl spread the word about saving animals in the Sierra Nevada.
  • Children’s museums around the country are teaching kids how to eat healthy.
  • Lastly, the cover story is about adopting “Winston”, an abandoned puppy and the value of rescuing and finding pets through shelters.

My sister concluded with this statement: “Makes me feel good about driving my car.”

Question: how many corporate magazines evoke these emotions in consumers?I have a feel the answer would be “few”.

 

 

Read More...


Featured Image

Ten Tips to Move Customer Service from Drab To Fab!

By Eileen McDargh - Monday, April 09, 2018

It happens all the time: A full-page ad is placed in a major monthly publication. The ad touts the service excellence of their product. Catchy phrases. Great promises. Major dollars are spent to create an implied image in the mind of the consumer. And it can vanish in a heartbeat if promises made are not promises kept—if the derived image cancels out the implied image!  

Read More...


Featured Image

How to De-Energize a Customer

By Eileen McDargh - Monday, April 03, 2017

"IT"starts in Gary, Indiana at US Steel’s immense integrated mill (the largest of its kind in the Northern Hemisphere) . “IT” continues in Orlando with the United States Postal Service and Hurricane Irene. And “IT doesn’t stop until long after I return home to Southern California and a 7.0 earthquake. The “IT” is a laptop malfunction—the unnatural calamity created when technology and a virus meet. 

Read More...


Featured Image

How to De-Energize a Customer

By Eileen McDargh - Monday, March 06, 2017

"IT” starts in Gary, Indiana at US Steel’s immense integrated mill (the largest of its kind in the Northern Hemisphere). “IT” continues in Orlando with the United States Postal Service and Hurricane Irene. And “IT doesn’t stop until long after I return home to Southern California and a 7.0 earthquake. The “IT” is a laptop malfunction—the unnatural calamity created when technology and a virus meet. 

Read More...


Featured Image

Guest Post: Service Resilience: A Key Ingredient for Innovative Service

By Eileen McDargh - Tuesday, February 14, 2017

“No one ever bought a ¼ inch drill bit because that’s what they really want,” wrote Harvard business professor Ted Levitt. “What they really want is a quarter inch hole.” And, what customers would really like to do is snap their fingers and get a ¼ inch hole… just like Captain Kirk could do on Star Trek. But, they have to deal with the process of getting a hole. 

Read More...


Featured Image

Another Bonehead Customer Service Strategy

By Eileen McDargh - Thursday, January 08, 2015

You just received the letter from Anthem Blue Cross. The opening line:  "We'd like to thank you for choosing Anthem Blue Cross. We value the trust you have placed in us."  

Read More...


Featured Image

Change Large Strategy to Small Targets

By Eileen McDargh - Friday, September 12, 2008

 

Read More...



Featured Image

Get To Know Your Customers By Actually Speaking To Them!!

By Eileen McDargh - Saturday, June 14, 2008

 

Read More...



Featured Image

Good Customer Service Closely Tied To Good Business Etiquette

By Eileen McDargh - Thursday, March 13, 2008

In one day, I experienced the following:  

Read More...


Subscribe to My Blog!


Like My Blog?

Please share it!

Recents Posts


Categories



Archive


Tags

Relationships Aging Tornadoes in Texas teams Happiness Jewish Sales Corporate Culture Depression Suddenly Single Mark Scharenbroich Vacation The Last Jedi Voting Travel Charity Office Celebrations Education Sustainability Alzheimer's Memorial Day Patriots earthquakes Girls Burnout Hurricane Harvey Married Road Trip Talk Ain't Cheap Book Thanksgiving Dogs Emotional Intelligence Humor preresilience Writing Spelling Bee Interview Marriage Stress Option B Seder Eve WASP Optimism Politics resilient organizations Exercise Postive Work Environment Networking Engaged Workers Deloitte John Havlik love Energy Fun Work Environment Idea Back To School ecology Siblings Personal Responsibility Social Media Children e-mail Career Advice work life balance Persuasion waiting Family New Year resolutions Diversity Listening Climate Change John Blumberg Soft Skills Sheryl Sandberg Bill Treasurer St. Patrick's Day employees Employee Attitude Arlington Cemetary Energizing Labor Day Feedback Meetings holidays Learned Optimism customer service Speaking U.S.A.A. Guns Intentions Reshaping the Brain Survive Nursing Positive Brain Repatterning Empathy Change Women Twas The Night Before Christmas servant leadership Branding Boston Marathon Sexual Harassment Strangers Vegan Loss gratitude Gifts From The Mountain USAA creativity Environtment civil discourse LGBTQ Divorce goals Energizing Others Content Generation employee retention Building Resilience Mother's Day Kindness Motivating Others Adam Grant Adaptability Communication cancer women in leadership Hurricane Irma Radical Resiliency angels Adventure Your Resiliency GPS stuck resilience coaching Henry VIII Book Reviews Leaders Open Doors Book Christmas Disrupt Bullying Leadership Skills resiliency Humanity Disruption Superbowl Ecotourism Trust conscience Honoring Veterans Multi-tasking Walk For Hunger More Fun at Work resilient leaders Yoga Technology