The Energizer

Resilient Insights for Work & Life

Featured Image

Subaru Builds Communities and People (PS… they also sell cars)

By Eileen McDargh - Monday, October 01, 2018

My sister recently sent me what she considers to be the best issue of a corporate/consumer magazine. Very little in it is about cars. Rather, it highlights projects and activities funded by the Subaru Foundation.

Here are some of the stories:

  • Samost Jewish Family and Children’s Service helps everyone from teems to seniors with job placement.
  • The Traveling Trainers teaches anyone who ventures outdoors to enjoy and “leave no trace”.
  • A wildlife educator and companion screech owl spread the word about saving animals in the Sierra Nevada.
  • Children’s museums around the country are teaching kids how to eat healthy.
  • Lastly, the cover story is about adopting “Winston”, an abandoned puppy and the value of rescuing and finding pets through shelters.

My sister concluded with this statement: “Makes me feel good about driving my car.”

Question: how many corporate magazines evoke these emotions in consumers?I have a feel the answer would be “few”.

 

 

Read More...


Featured Image

Ten Tips to Move Customer Service from Drab To Fab!

By Eileen McDargh - Monday, April 09, 2018

It happens all the time: A full-page ad is placed in a major monthly publication. The ad touts the service excellence of their product. Catchy phrases. Great promises. Major dollars are spent to create an implied image in the mind of the consumer. And it can vanish in a heartbeat if promises made are not promises kept—if the derived image cancels out the implied image!  

Read More...


Featured Image

How to De-Energize a Customer

By Eileen McDargh - Monday, March 06, 2017

"IT” starts in Gary, Indiana at US Steel’s immense integrated mill (the largest of its kind in the Northern Hemisphere). “IT” continues in Orlando with the United States Postal Service and Hurricane Irene. And “IT doesn’t stop until long after I return home to Southern California and a 7.0 earthquake. The “IT” is a laptop malfunction—the unnatural calamity created when technology and a virus meet. 

Read More...


Featured Image

Guest Post: Service Resilience: A Key Ingredient for Innovative Service

By Eileen McDargh - Tuesday, February 14, 2017

“No one ever bought a ¼ inch drill bit because that’s what they really want,” wrote Harvard business professor Ted Levitt. “What they really want is a quarter inch hole.” And, what customers would really like to do is snap their fingers and get a ¼ inch hole… just like Captain Kirk could do on Star Trek. But, they have to deal with the process of getting a hole. 

Read More...


Featured Image

Another Bonehead Customer Service Strategy

By Eileen McDargh - Thursday, January 08, 2015

You just received the letter from Anthem Blue Cross. The opening line:  "We'd like to thank you for choosing Anthem Blue Cross. We value the trust you have placed in us."  

Read More...


Featured Image

Change Large Strategy to Small Targets

By Eileen McDargh - Friday, September 12, 2008

 

Read More...



Featured Image

Get To Know Your Customers By Actually Speaking To Them!!

By Eileen McDargh - Saturday, June 14, 2008

 

Read More...



Featured Image

Good Customer Service Closely Tied To Good Business Etiquette

By Eileen McDargh - Thursday, March 13, 2008

In one day, I experienced the following:  

Read More...


Subscribe to My Blog!


Like My Blog?

Please share it!

Recents Posts


Categories



Archive


Tags

Stress Burnout Content Generation Henry VIII Married Yoga Superbowl St. Patrick's Day Adaptability Time Management Travel Postive Work Environment gratitude Intentions love Children Reshaping the Brain Diversity Option B Vacation Volunteer Sheryl Sandberg women in leadership Listening angels Strangers Road Trip John Havlik Persuasion Building Resilience Breathe New Year resolutions Disruption Energizing Others Sleeping Loss coaching Christmas LGBTQ Hurricane Irma Emotional Intelligence Social Media USAA Branding Siblings Networking Jewish Career Advice Requisite Variety Connection servant leadership Meetings Women Climate Change Soft Skills Alzheimer's Writing Spirit resilient leaders ecology civil discourse Loneliness Depression employees Leadership Skills Exercise Family Ownership resilience e-mail Back To School Art teams Conversation Sexual Harassment Engaged Workers Memorial Day Energizing Charity Bullying Tornadoes in Texas Energy creativity Multi-tasking Optimism customer service Your Resiliency GPS Marriage work life balance Sales Change Learned Optimism Disrupt Book Reviews U.S.A.A. John Mattone More Fun at Work Dogs Arlington Cemetary Communication Bill Treasurer Breath Thanksgiving Patriots Trust Employee Attitude Faith Adventure Ecotourism Kindness Sustainability Spelling Bee Hurricane Harvey Empathy conscience Office Celebrations Mark Scharenbroich Environtment Humor Politics John Blumberg Aging Napping resilient organizations Play Relationships Honoring Veterans Radical Resiliency Feedback Words Interview Survive earthquakes Walk For Hunger Nursing Vegan Technology cancer Deloitte goals Talk Ain't Cheap Book Leaders Open Doors Book The Last Jedi Divorce waiting Seder Eve Corporate Culture Humanity Guns preresilience Human Interaction Fun Work Environment Idea Mother's Day employee retention resiliency Happiness Animals Adam Grant Voting Laughter Suddenly Single WASP holidays Speaking Positive Brain Repatterning Motivating Others Boston Marathon Gifts From The Mountain