The Energizer

Resilient Insights for Work & Life

Change Large Strategy to Small Targets

by Eileen McDargh, Chief Energy Officer - Friday, September 12, 2008
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Seth Godin, the king of all things bloggable and master of radical marketing concepts, caught my attention with a why-didn't-I-think-of-that approach. Godin's blog, "Reaching the Right People", looks at a REAL focused give-away of your product or service to a few people who are already fans.

It got me thinking: Why not send GIFTS FROM THE MOUNTAIN to Adventure 16 and REI to give away to a few lucky customers? Why not send a few copies of the book to The Nature Conservancy to give to key employees? I think some life coaches could use Work for a Living & Still be Free to Live.

A gift to people who already treasure the content in these respective books might actually generate word-of-mouth referrals. And what about you? How can you give a little to get a lot. Speaking of giving, Godin also endorses KIVA.org--a way to literally lend money to small entrepreneurs and have it repaid. Grow enterprise and you can feed a family. Again--it's thinking small for big results.


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Eileen McDargh Keynote Speaker Blog Author

About Eileen!

Since beginning her consulting and training practice in 1980, Eileen has become noted for her ability to speak the truth with clarity, wisdom, humor and compassion. Long-standing clients and repeat engagements attest to her commitment to make a difference in minds, hearts and spirits of organizations and individuals. She draws upon practical business know-how, life's experiences and years of consulting to major national and international organizations that have ranged from global pharmaceuticals to the US Armed Forces, from health care associations to religious institutions. Executive Excellence magazine selected her as one of the top 100 thought leaders in leadership and among the top ten consultant providers of leadership development.

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