The Energizer

Resilient Insights for Work & Life

Change Large Strategy to Small Targets

by Eileen McDargh, Chief Energy Officer - Friday, September 12, 2008
Featured Image
Seth Godin, the king of all things bloggable and master of radical marketing concepts, caught my attention with a why-didn't-I-think-of-that approach. Godin's blog, "Reaching the Right People", looks at a REAL focused give-away of your product or service to a few people who are already fans.

It got me thinking: Why not send GIFTS FROM THE MOUNTAIN to Adventure 16 and REI to give away to a few lucky customers? Why not send a few copies of the book to The Nature Conservancy to give to key employees? I think some life coaches could use Work for a Living & Still be Free to Live.

A gift to people who already treasure the content in these respective books might actually generate word-of-mouth referrals. And what about you? How can you give a little to get a lot. Speaking of giving, Godin also endorses way to literally lend money to small entrepreneurs and have it repaid. Grow enterprise and you can feed a family. Again--it's thinking small for big results.

Share This Post

Like this post? Please share it!

< Back to All Posts


Eileen McDargh Keynote Speaker Blog Author

About Eileen!

Since beginning her consulting and training practice in 1980, Eileen has become noted for her ability to speak the truth with clarity, wisdom, humor and compassion. Long-standing clients and repeat engagements attest to her commitment to make a difference in minds, hearts and spirits of organizations and individuals. She draws upon practical business know-how, life's experiences and years of consulting to major national and international organizations that have ranged from global pharmaceuticals to the US Armed Forces, from health care associations to religious institutions. Executive Excellence magazine selected her as one of the top 100 thought leaders in leadership and among the top ten consultant providers of leadership development.

View all posts by Eileen

Subscribe to My Blog!

Like My Blog?

Please share it!

Recents Posts




Loneliness Marriage Positive Brain Repatterning women in leadership Ecotourism Walk For Hunger gratitude Spirit Hurricane Harvey Soft Skills More Fun at Work Motivating Others Resolutions Change Optimism Radical Resiliency Meetings Engaged Workers Humor Depression Empathy Content Generation Energy Honoring Veterans Alzheimer's Interview Sleeping Employee Attitude resilient organizations employee retention Superbowl Requisite Variety Charity Burnout Nursing Sexual Harassment Communication Hurricane Irma Voting resilient leaders Relationships The Last Jedi preresilience Bill Treasurer Yoga Survive conscience civil discourse Learned Optimism Breathe creativity love New Year resolutions Seder Eve Networking Vacation Animals Arlington Cemetary Napping resiliency LGBTQ goals coaching Leadership Skills Option B Persuasion Art Energizing Others Dogs Conversation Office Celebrations Book Reviews Adam Grant Adaptability angels Divorce Sustainability Laughter Sales cancer WASP Spelling Bee teams Mark Scharenbroich Disruption Aging Compassion Sheryl Sandberg U.S.A.A. Henry VIII Kindness Faith Family Connection Children John Havlik Reshaping the Brain Listening Volunteer Back To School Twas The Night Before Christmas Christmas Energizing Vegan Fun Work Environment Idea Jewish Loss Social Media Feedback Intentions Exercise Boston Marathon Human Interaction Disrupt Postive Work Environment Strangers Road Trip Trust Your Resiliency GPS Humanity Branding earthquakes Thanksgiving Speaking e-mail Happiness John Mattone Multi-tasking Patriots Women Talk Ain't Cheap Book Gifts From The Mountain Travel Climate Change Emotional Intelligence Breath Building Resilience Adventure holidays John Blumberg Guns Diversity Time Management Corporate Culture ecology Writing employees waiting Tornadoes in Texas Memorial Day Joy Mother's Day Words Siblings Deloitte Ownership work life balance Politics St. Patrick's Day Career Advice Technology customer service resilience USAA Play Environtment Stress Married Leaders Open Doors Book Suddenly Single Bullying