The Energizer

Resilient Insights for Work & Life

Heart and Soul Claimed Tops in Super Bowl Ads

by Eileen McDargh, Chief Energy Officer - Tuesday, February 04, 2014
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USA TODAY’s Ad Meter tells us much in the order of ratings:
  • The friendship between a puppy and a Budweiser Clydesdale,
  • A kid riding a dog for Doritos
  • A returning solider feted to a huge surprise of a homecoming parade.
For all of us who market to clients or customers, pay attention. Folks want a human connection. They want top feel someone cares for them and for others. And, they want to laugh.

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Eileen McDargh Keynote Speaker Blog Author

About Eileen!

Since beginning her consulting and training practice in 1980, Eileen has become noted for her ability to speak the truth with clarity, wisdom, humor and compassion. Long-standing clients and repeat engagements attest to her commitment to make a difference in minds, hearts and spirits of organizations and individuals. She draws upon practical business know-how, life's experiences and years of consulting to major national and international organizations that have ranged from global pharmaceuticals to the US Armed Forces, from health care associations to religious institutions. Executive Excellence magazine selected her as one of the top 100 thought leaders in leadership and among the top ten consultant providers of leadership development.

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