The Energizer

Resilient Insights for Work & Life

Meeting Trends Move Markets in Tough Times

by Eileen McDargh, Chief Energy Officer - Monday, March 30, 2009
Featured Image
Meeting Planners International (MPI) commissioned the largest and longest running annual survey of corporate sales and marketing executives to determine trends in 2009.  Despite the anti-meeting backlash that started with the AIG meeting at the Montage, senior sales and marketing executives in North America report the following:

(1)    Fifty-three percent of respondents chose event marketing as the discipline that best accelerates and deepens relationships with target audiences.

(2)    Twenty six percent of the respondents chose event marketing as the marketing discipline that drives the greatest ROI.

(3)    Sixty-six percent plan on implanting or have already implemented green initiatives within the event function. How to interpret this data?

(1)    Face-to-face meetings remain the best way to get close to customers and employees. In touch times, relationship-strengthening is what must serve as the cornerstone for building back when the economy turns around

(2)    ROI remains an elusive commodity, in my opinion.   It’s one thing to be able to track new sales or increased orders when one sells a physical product.  But it seems almost impossible to measure the “feel good” component of building relationships.  It’s rather like asking a parent to put a number value on spending time with his child. The results might not be felt for some time.  But should you NOT spend time because there is no immediate numerical value?  I believe not. Some thing to consider.

Share This Post

Like this post? Please share it!

< Back to All Posts


Eileen McDargh Keynote Speaker Blog Author

About Eileen!

Since beginning her consulting and training practice in 1980, Eileen has become noted for her ability to speak the truth with clarity, wisdom, humor and compassion. Long-standing clients and repeat engagements attest to her commitment to make a difference in minds, hearts and spirits of organizations and individuals. She draws upon practical business know-how, life's experiences and years of consulting to major national and international organizations that have ranged from global pharmaceuticals to the US Armed Forces, from health care associations to religious institutions. Executive Excellence magazine selected her as one of the top 100 thought leaders in leadership and among the top ten consultant providers of leadership development.

View all posts by Eileen

Subscribe to My Blog!

Like My Blog?

Please share it!

Recents Posts




Guns Gifts From The Mountain Office Celebrations Reshaping the Brain Engaged Workers Soft Skills Trust Branding Disrupt resilient organizations gratitude Aging Exercise Yoga Patriots Thanksgiving Adaptability servant leadership Sheryl Sandberg Alzheimer's work life balance Survive Hurricane Irma John Havlik employee retention Voting Speaking Content Generation Education Christmas Nursing Jewish Disruption Diversity conscience Persuasion civil discourse Humor Napping Walk For Hunger Writing USAA love Seder Eve Divorce resilience Intentions Networking resiliency Labor Day Climate Change Charity The Last Jedi Meetings Deloitte WASP Play Ecotourism Building Resilience Career Advice Option B New Year resolutions Siblings Vacation Arlington Cemetary Boston Marathon Breath Talk Ain't Cheap Book Environtment Children Married Honoring Veterans Employee Attitude Sexual Harassment St. Patrick's Day women in leadership Emotional Intelligence teams coaching LGBTQ Burnout More Fun at Work Bill Treasurer Back To School Marriage Leaders Open Doors Book John Blumberg Motivating Others Sales customer service Fun Work Environment Idea Art Henry VIII Ownership Sleeping Radical Resiliency Girls Mark Scharenbroich Depression Politics Superbowl Change Animals Optimism Corporate Culture Adventure ecology employees Technology Bullying Dogs Learned Optimism Your Resiliency GPS Happiness Spirit Sustainability goals Book Reviews Family Travel preresilience Relationships e-mail Twas The Night Before Christmas Kindness Faith Social Media Postive Work Environment Energizing Empathy Interview Stress Energizing Others Strangers Spelling Bee earthquakes Breathe Women Hurricane Harvey Loss stuck Feedback cancer Human Interaction Leadership Skills Laughter Road Trip Tornadoes in Texas waiting Volunteer creativity Listening Communication Positive Brain Repatterning U.S.A.A. Humanity Adam Grant angels Multi-tasking Energy Mother's Day Suddenly Single resilient leaders Memorial Day holidays