The Energizer

Resilient Insights for Work & Life

Seattle University Wins A Student-Maybe

by Eileen McDargh, Chief Energy Officer - Thursday, May 29, 2014
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My first-born granddaughter will make her decision about what college to enter by May 1. She has offers from six. All good schools. All pretty much the same. 

The school that will be the most resilient is the one that stands out. Ah, but Seattle University did something that warmed the cockles of ALL of our hearts. With her acceptance letter came a handwritten note from an admissions officer. The officer wrote to Alicia about what was particularly compelling in the essay she had to write with the submission. Talk about personalized attention.

And it did not stop there. Last week, Alicia received a poster from the university with one of her sentences printed ON THE POSTER!!!!! Does Alicia feel wanted? Cared about? Listened to? You bet. In the age of twitter characters and emoticons, this human touch is a wonderful differentiator.

Yes, it will finally comedown to the financial packages offered by the six schools, but for now--Seattle has risen to the top of Alicia's short list. How can we apply this in our businesses... with our potential and current customers or client. Something to think about.

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Eileen McDargh Keynote Speaker Blog Author

About Eileen!

Since beginning her consulting and training practice in 1980, Eileen has become noted for her ability to speak the truth with clarity, wisdom, humor and compassion. Long-standing clients and repeat engagements attest to her commitment to make a difference in minds, hearts and spirits of organizations and individuals. She draws upon practical business know-how, life's experiences and years of consulting to major national and international organizations that have ranged from global pharmaceuticals to the US Armed Forces, from health care associations to religious institutions. Executive Excellence magazine selected her as one of the top 100 thought leaders in leadership and among the top ten consultant providers of leadership development.

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