The Energizer

Resilient Insights for Work & Life

SW Airlines puts more than heart on a plane’s belly.

by Eileen McDargh, Chief Energy Officer - Thursday, September 11, 2014
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News broke this week that SW Airlines spiffed up its LUV brand by rolling out a refreshed look to its planes.  Seeing this video reminded me of a blog post I meant to write weeks ago but got waylaid.

My 13 year-old grandson and I boarded a Southwest plane from San Diego to Oakland, heading for an adventure of whitewater rafting on the Trinity River. Standing at the entrance to the plane was Captain Michael Martel.  Sure he had the cheery grin. But there was something else that spoke HEART and caught my eye.  It was his necktie!  Although my picture taking while juggling briefcase and luggage leaves much to be desired, just study the tie. 

It was designed by a child. He went on to explain something that few travelers know about the Southwest Adopt a Pilot program. I discovered that this award winning Adopt-A-Pilot program was introduced in 1997 as a supplementary way to educate students through aviation-themed activities related to Science, Geography, Math, Writing, and other core subjects.  Southwest pilots volunteer their time to go into fifth grade classrooms to mentor and educate.  As part of this program, Southwest  holds a tie design contest where over 5,000 creative designs are submitted by students.

The winner’s design is then worn by all participating Pilots the following year. Ummm, And a tie comes pretty darn close to the human heart.

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Eileen McDargh Keynote Speaker Blog Author

About Eileen!

Since beginning her consulting and training practice in 1980, Eileen has become noted for her ability to speak the truth with clarity, wisdom, humor and compassion. Long-standing clients and repeat engagements attest to her commitment to make a difference in minds, hearts and spirits of organizations and individuals. She draws upon practical business know-how, life's experiences and years of consulting to major national and international organizations that have ranged from global pharmaceuticals to the US Armed Forces, from health care associations to religious institutions. Executive Excellence magazine selected her as one of the top 100 thought leaders in leadership and among the top ten consultant providers of leadership development.

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