The Energizer

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Brain Work for a Resilient Future

By Eileen McDargh - Saturday, November 22, 2014

Consider these facts: All change—even self-selected change involves loss and therefore some pain. A carrot/stick approach rarely works in the long run. Gentle persuasion doesn’t engage someone. People don’t like to feel persuaded! Focused attention - over time - reshapes the patterns of the brain. Thus, for any change to “stick”, an action (and attention) needs to be concentrated and continual. The brain has, in fact, neuroplasticity. It can be re-shaped but only with focused attention over time. People’s expectations shape their reality. To reshape expectations, people need an event or an experience that provokes them to internally change their mental model. It’s an inside out approach. That’s why we talk about employees “owning” any kind of change initiative. The “insights” about change must come from them—not directed from above. 

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