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The Energizer Blog

  • Writer's pictureEileen McDargh

Critical Internal Communication Steps in a Covid-19 World

I find it fascinating how organizations can spend significant marketing dollars on their branding statements to potential clients but often give short shrift to the communication methods and content with employees.

With workers spread across remote locations and platforms like Zoom, Skype and Microsoft Teams holding the place of in-face meetings, it is even more imperative that communication be clear, engaging, transparent, and honest.

Please take time to read these 18 best practices for internal communications. You’ll notice that the author calls these strategies. Well-planned internal communication is actually very strategic, taking into account the context in which workers find themselves. Uncertainty, anxiety, and mixed messages can well play out without a careful strategy.

I must add one final thought. Be real in communication. Stop the puffery in words. Use language of inclusion. And—best of all—ask for candid feedback in all communication. Remember, message sent is not always the message received.


18 Internal Communication Strategies for 2020 How you communicate a message is as important as the message itself. When it comes to internal communications, this certainly holds true. Company culture can give your organization a major strategic advantage in these changing times. But what your culture consists of – goals, values, and practices – must be effectively transmitted according to best practices if employees are going to understand and act upon it. Therefore, it’s essential to focus not just on what you’re communicating but also how you’re communicating it. Read the entire post at Enplug here.

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