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The Energizer Blog

Mastering Reverse Goal Setting

  • Writer: Eileen McDargh
    Eileen McDargh
  • 3 days ago
  • 1 min read
Man looking off to the side with hands clenched against his chin.

For many of us, the advice to “set goals” can feel impossible—we simply don’t know what we want. That’s why I use reverse goal setting. Instead of starting with what you want, begin with what you don’t want. Sit down with paper and write a list of the things you never want to experience in your career, health, relationships, finances, or spiritual life. 


When I tried this, my list looked like this: 


  • Physical: I did not want to be overweight, out of shape, or too tired to travel.

  • Emotional: After a failed marriage, I knew I didn’t want to be an unequal partner, forced to hide my true feelings, or feel unattractive.

  • Material: I didn’t want a life stingy with fear, haunted by my relatives’ Depression-era mentality of scarcity.

  • Spiritual: I didn’t want to feel estranged from God or alienated by rigid religious ideas.


Something remarkable happens when you create such a list: clarity. You begin to see what you actually do want. 


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