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The Energizer Blog

  • Writer's pictureEileen McDargh

The Power of a Story


Grandpa reading to grand daughter and daughter

Once upon a time… These words alone can take us back to childhood and perhaps bedtime stories, stories around campfires, or reading under the covers at night with a flashlight.


But storytelling has a far greater power than just a childhood imagination. 


The Power of Story Using Great Storytelling


Have you ever thought about the power of storytelling? It's an art form that has been around since the dawn of time, and it's still as relevant today as it was thousands of years ago.  All great teachers—from Jesus to Buddha, from Mohammad to Confucius—used stories to make wisdom come alive.


We all have stories to tell, stories that come from real events, real people, and real observations. These stories have the power to inspire, to educate, and to connect us in ways that nothing else can. 


Storytelling Must Have a Point with Meaning


But here's the thing - a story isn't just about creating characters and setting a scene. It's about having a point. Without a point, a story is just a collection of words, a narrative without a purpose. 


As the CEO (Chief Energy Officer) of The Resiliency Group, I've seen firsthand how powerful storytelling can be in the business world. It can help build trust, foster a sense of community, and inspire action. 


So, remember to make it meaningful the next time you're crafting a story, whether for a presentation, a blog post, or a conversation with a colleague. Please give it a point, a purpose, because that will make your story come alive. 


Let Me Help Your Story Come Alive!


I'd love to hear your thoughts on this. What are some of the most impactful stories you've heard or told? How have they influenced your life or your work? And if you are interested, contact me. I can help your story come alive. 


PS: I just found this interview I did with Doug Stevenson. I re-learned things I had forgotten.



Enjoy! 

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