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The Energizer Blog

  • Writer's pictureEileen McDargh

There is NO perfect Corporate Strategy

Companies shouldn't aim for a single "perfect strategy" but instead develop and sustain the ability to create strategies that respond to the constantly changing business environment, writes former Procter & Gamble chief A.G. Lafley and Toronto B-school dean Roger Martin. "There simply is no one perfect strategy that will last for all time," they argue. "That's why building up strategic thinking capability ... is so vital." This article appeared in the Toronto GLOBE & MAIL and summarizes what I believe is resilient dynamism. The ability to constantly be scanning the horizon, willing to be agile in response and direction is critical to surviving in a constantly changing marketplace. Now if only we could get the government to take the shackles off  various departments and allow them to create  new strategies that are nimble. Sigh. If wishes were gold… I’d be a millionaire.

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