Beginning in 2001, Pepperdine University marketing professor Roy Adler began tracking the profitability of more than 200 FORTUNE 500 companies. Adler found that the 25 organizations that most aggressively promoted women to executive positions had 34% higher profits as a share of revenue. Furthermore, ten firms with excellent records for promoting women (Google, Apple and Johnson & Johnson) posted much higher profits that even firms whose records were considered very good. These results have been confirmed in studies running for the past five years. Yes—promoting women with talent makes good cents and sense!